Blogging today has become a popular surrogate venue that offers voice and platform to common people. Uncensored information, unmediated conversation and uncontrolled voice are considered to be its greatest strength. Also, the absence of gatekeepers and the freedom from all consequences compromises their integrity and thus their value.
We have entered an era vibrating with the din of small voices. The newest and most
rapidly developing Internet phenomenon is the Weblog. It is hard to differ that Blog
are better, faster and cheaper than the "old" media. Today, the blog battle is not just
between amateurs and professionals; it is also between entrepreneurs and news
organizations.
Weblog’s combination of instantaneous comment, links to breaking news stories, and
links to other blogs and their sources permits a very rapid and fluid means of following
and understanding events. Particularly useful is the ability of bloggers to check and
fact-find on articles in the mainstream press, and particularly to pick apart and quickly
expose errors by mainstream pundits, broadcast reporters and other sources.
People have been maintaining blogs for long, but it gained momentum with the
introduction of automated published systems that simplified and accelerated the
publishing process.
Making Your Presence Felt
With so many amateurs and professional writers who write compelling and useful
pieces, blogs enable new idea entrepreneurs to explore their conceptual niches. To
make a compelling presence on the web, bloggers should be able to identify what’s hot
and what’s not. They should be able to capture new idea floating in the web-space and
should think of ways of its best utility. In other words, bloggers can build their online
presence by delivering high in demand information.
Bloggers should ensure that a blog as a diary of events should capture things missed by
the computerized information-sorting schema. It should present it as a record of the
events as they happened.
To ensure a compelling web presence the design of the website should also be
considered, as the look and feel of the site also attracts visitors to the site. The site
design of a blog should reflect the tastes of the users rather than the designers. It
should be user friendly and should have the context and interactive features.
To have a constant online presence a blogger should not:
-Write entries to just please readers or advertisers
-Post entries for the sake of posting or to get paid
-Ignore checking facts while pushing things in under deadlines
-Create a situation that leads to conflicts of interest
-Disclose who is paying and why
For an effective online presence advertisements can play a major role. Advertisers can
reward Bloggers who inspire large or passionate audiences. Advertisements establish a
clear space and format on the site. It also enables blog readers to buy goods and
services from companies or individuals who appreciate blogs, who support their
beliefs. Moreover, ads are themselves interesting to read.
The Strategies For Success
For the last half-century, we are slowly evolving our habits, expectations, businesses,
life-styles, needs, social interactions and self-conceptions to catch up with the
computer revolution. Society is still learning to express itself within and through the
new tools. The "blog" is more than the sum of its conceptual constituents. It is a tool
that enables people with different tastes to come together and explore the creativity
within them. Blogs give them voice to their views and expression that craves an outlet.
These expressions of free emotions enable a blogger and his or her readers to typically
be "early adopters" or "trendsetters" and "opinion leaders".
Blogging has taken off in a remarkable fashion. Weblogs run from single person
operation to large communities spread throughout the world. Besides offering a great
way for readers to constantly find updated news and information, it also allows authors
to connect to thousands of readers in a personal way. The plethora of tools available
today has helped the weblog to publish posts to a great extent. These are probably the
reasons why they have been widely adopted and maintained - for several years in some
cases.
Blogs have never seen so much of growth as it is the case today. The competition is
high and the benchmarks aren’t what it should be. In such as a scenario, it is important
to define and follow strategies that could pave your way to success. This section of the
unit will identify and discuss such strategies.
Identify The Target Market
The foremost strategy to success is identifying and adapting to the target market.
Blogs are useful, but it comes with a lot of chaff. This is because there are at least as
many opinions as there are participants and focus on a thought-stream is the key.
Earlier readers had to sift and choose. If a blogger knows who these readers are, then
they could adapt themselves to their needs. For example; these days bloggers mark the
dross clearly enough, so that people who want raw, unfiltered opinions about a
particular subject can see it. If your blog is in demand and you know the requirement
of your readers, then you may open the gates for registered users. These new
information gatekeepers help to rewrite the rules to the degree that they complement,
supplement and otherwise advance understanding. This has definitely helped the
bloggers to attract audience.
Also important is building trust through conversation. Conversations that build trust
and awareness deliver information that is timely, relevant, and informative. The
content of your blog should create personalized conversation with readers. To do this,
it is necessary to know the audience who will be reading the content.
In other words, understanding the target market is the most essential aspect before
thinking about any other strategy element. Understanding target market includes:
knowing whom to reach and what their informational needs are. Once this is known,
bloggers can be prepared to fill those needs.
Another benefit of knowing your target market is that it allows you to plan things
ahead of time. For example: even before the blog is officially launched, topics that will
start the initial discussion can be planned carefully, considering the group/community
it will focus.
So, it pays to work on target audience and it is important to plan, as this would attract
only those readers who are directly interested in the services or products.
Summing it all up, effective knowledge of the target market enables to:
-Efficiently segment the audience profile
-Gain valuable marketplace intelligence through data mining
-Know and follow evolving trends and movements
-Cater to the profile characteristics within the planned content categories
-Effectively individualize communications
In the past, people considered that individual blogs don't appeal to a broad audience
because they are not serious or objective or edited. They considered it to contain
meaningless personal details. A thing that was considered to be its drawback has now
been recognized as its appeal.
Most human verbal communication is not rocket science; it's sloppy, looping,
incoherent, and prolix. Blogs compare rather well to an older and more widely used
communications tool, talking. Advertising in a blog or blogset will enable an advertiser
quickly to communicate with a critical mass of thinkers.
Sure, opinion pages, online diaries, Christmas newsletters, commonplace books and
blogs are things of past. What is new is the blogosphere, the endless and effortless
networking of conversations. The blogosphere is a social fractal, a network that scales
up and down with equal facility.
Blogs serve passionate, activist citizens who eat, drink, drive, argue, influence and buy
more voraciously than their couch-potato neighbors. Blog readers, wired to value peer
knowledge over brand, are a prime audience for new messages. The blogosphere’s
self-organized networks offer adventurous advertisers the opportunity to target unique
and previously unarticulated demographics.
Whether the thousands of people blogging their own personal subjects can be called
journalists, or whether they can make a living at it, or whether the wide availability of
the free blogging tools makes for a hard time filtering the signal from the noise, are all
hot discussion topics; but for the people consuming blogs as their premier news
service, the arguments are somewhat irrelevant.
Give The Readers What They Want
Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose.
The purpose of a Weblog is to complement e-newsletters, serving readers in a way that
extends a blogger’s expertise and leadership in the market.
So, what is it that is expected from a blog? A blog is considered to be a place to inform
and to be informed. Straight talk is what readers consider to be an ideal blog message.
Straight talk is a four or five sentence of direct, informative content about a specific
issue or bit of news.
Blogs consists of human expressions and is expected to have a soulful purpose. Blog
posts are expected to be a personal post, as it can convey blogger's emotions. So, these
messages are mostly written in first person singular and are rich in emotions. Blogs are
also expected to provide details from the writer's life: missed flights, break-ups,
rodents under the stove, computer breakdowns, muggings, and tamale recipes and
more.
A blogger should always remember that if there are doubts that readers will discount
the article entirely based on its context; they shouldn’t consider linking it at all.
Authentication of the message is one important aspect that a blog post is expected to
adhere to. Blogs are expected to be clear about its source. This avoids chances where
readers may cease to trust the bloggers. These chances may take shape if discovered
that the information source has been disguised or the blogger didn’t make the source of
an article clear. The readers might have evaluated these sources differently had they
been given all the facts. Into every aspect of the practice of weblogging, transparency
is one of the weblog's distinguishing characteristics and greatest strengths.
A writer’s goal and priority should always be clarity.
It is a bloggers responsibility to focus exclusively on producing content that attracts the
reader. What determines the right kind of content? This can be determined by reading
other blogs and hitting whatever is hot in discussion or high in trend.
The most compelling bloggers are necessarily the ones with the most insightful
analyses and the best links; besides this the most successful are those who get the
reader interested in their own ongoing story. Because bloggers on similar subjects link
to each other, the reader finds it easier to understand opposing points of view. For
bloggers, not linking to others is a death sentence for their ratings.
Be At Your Creative Best
Weblogs are, at best, an essential cog in the World Wide Web and at worst, a mindless diversion. In any case, many of them are interesting, thought provoking, and oftentimes downright entertaining.
In fact, the immediacy of the Web and the ability for people to constantly update sites makes Weblogs the perfect forum for individuals to express themselves in a creative manner while providing their readers with links to useful information.
The demands and maintenance of a successful blog pester bloggers to be at their creative best. The urge to be the best and to be there forever builds a better writer out of a normal blogger.
Weblogs written by an author usually take on a personal tone and offer an almost voyeuristic look into someone’s life.
The author constantly writes about the interesting things - types of their little struggles and successes at work or at home, and what world events fascinate them etc.
Writing weblogs offer a refreshing, personal, and non-commercial tone absent from much of the typical content found on the Web. As there are no editors, the writing on most of the weblogs feels honest and real. The community of other weblogs acts as fact checkers to root out any fraudulent claims. So, bloggers are constantly on their toes to bring up the ‘real-best’.
Clarity Is The Key
As blogs are a great tool for brainstorming and sharing knowledge, they should be written and thought upon clearly.
Whatever writers write for blogs should make sense. Grammar, spelling, punctuation, rhythm, syntax, and structure do not matter as much as the focus does. It is the clear focus on a particular topic of discussion and the concise nature of the post with which they could move the reader.
Due to these characteristics, news organizations may someday be willing to point to weblogs or weblog entries as serious sources, but only if weblogs have, as a whole, demonstrated integrity in their information gathering and dissemination, and consistency in their online conduct.
Blog Reputation Counts
The reputation that a blog carries is a vital determinant of its popularity in the market. If a blogger understands the web culture in a manner in which it should be understood, then success might be just about the corner.
It is the "web culture" that is considered to be both cause and effect of a "postintellectual" society characterized by "rootlessness, mobility, a sense of impermanence, and a loss of orientation. But this isn’t a license to publish any unwanted information. A blogger should always remember that the kind of information they publish in a blog is the kind of audience they invite.
The quality and content of a blog post varies wildly, as does their readership. Some are published by experienced writers, others by people who are often as entertaining, informative, and accurate as the experienced writers. But whatever goes on board attract criticisms. So, it is important to check the authenticity of the information that is to be published. Reliability, authenticity and value-adding information are the determinants of a blog’s reputation. You should check the facts and the links. If you find any thing that needs to be changed, correct that before anybody else picks it up.
Follow The Standard Rules
Blogs release the voice of the readership by allowing experts in their field to correct others, and be corrected themselves. With so many participants, being dissimilar becomes difficult and it becomes more difficult with a certain set of similar rules.
Let us find out what these rules are and how are these rules important for success:
Time Is Your Ace
Bloggers should take care of the freshness of the content. Publishing the content on time is the mantra. Bloggers may post a link to the original news source and can convey the news hours before established outlets can commit resources to their own rehash and news top.
Share The Credit
While traditional media avoid reporting anything "not invented", bloggers should reveal the web's vast resources through compulsive linking. Giving credit to the real authors should do this linking to web resources.
Roll On The Blogs
Bloggers should weave new broadcast networks. In other words, bloggers should regularly commend and link to other blogger's posts.
Chronology
To make room for fresh arriving news most of the traditional publishers dump their old product into search enabled database warehouses. But a blog should be like a diary-like stack of events. Its chronological news presentation should fit with innate human storytelling or information-processing habits.
Site Construction
Do not over-engineer and brand-bloat the site. Avoid heavy-handed attempts at graphic branding that may generate more clutter and confusion with poorly placed content. Highlight the urgency and directness of the content. Make it more funny and insightfilled blog.
Reliability
Defeat the notion that Blogs are unreliable. Writing only about the truth can do this. Be accurate. Be consistent. Sometimes, blogs distill a reality too fragmented for a person to comprehend, so avoid breaking links and avoid directing people to sites where they would not like to go.
Communication
Most human verbal communication is not rocket science; it's sloppy, looping, incoherent, and prolix. Blogs compare rather well to an older and more widely used communications tool, talking. Advertising in a blog will enable an advertiser to communicate with a critical mass of thinkers.
Adhering to Privacy Statement
People who report the news should be aware of the consequences of abuse that is inherent in the system. Handling privacy is not an easy task. A blogger’s ethical standards are designed to delineate the journalist's responsibilities and provide a clear code of conduct that ensures the integrity of the news. The only exception to this rule is when inadvertently personal information about someone else is revealed. It is only fair to remove the offending entry altogether, when you discover that you have violated a confidence or made an acquaintance uncomfortable by mentioning his or her name in your write-up. Also important is that you remember that you have made a mistake and try never to repeat that again.
A Touch Of Human Interest
Blogs should provide details from the writer's life: missed flights, break-ups, and rodents under the stove, computer meltdowns, muggings, and tamale recipes. These are the examples of what visitors actually want to read.
Discover The Passion Within
Blogs are mostly written in the first person and can convey a blast of the emotions. This emotional richness may consist of irony, elation, bitterness, tears, laughter, profanity, boredom and compulsiveness. Blogs should be written as human expressions rather than corporate excretions.
Devotion
It should be remembered that readers would reciprocate to all honest efforts. They are equally devoted. If bloggers get to write about what they care about at whatever length and in whatever detail – they will write with far more commitment than the average corporate scribe.
To All Blogger Reader many thank's!
Please Don't forget to Like and share
Best Regard's
Topicmakemoneyonline
0 comments: